Simon Balmer, founder of studio filou, designs useful objects—and playfully questions the status quo.

Why and when did we actually stop playing?

His designs are playful, detailed, and honest. They invite us to engage with things, to discover them, to use them, and sometimes simply to enjoy them. Not everything has to be perfect, logical, or efficient—sometimes it's enough if something simply brings joy.

studio filou stands for design that combines sensuality and function, that brings lightness to everyday life, and that puts people back at the center. It's about things that tell stories, that touch us, that make us pause for a moment—and remind us that there's still room for play and curiosity in everyday life.