Dedicated was founded in 2006 our of the need that the available brands claiming to be responsible weren't fashionable in their design, and the fashionable brands did not take responsibility for the environmental impact of their production. But the founder of Dedicated knew that fashion could be done differently. Clothing made more responsibly didn’t have to be plain, and creative fashion didn’t have to be bad for the planet. So, with a clear vision, a lot of hard work, and plenty of coffee they worked hard to bring Dedicated to life.