Rifo is a sustainable fashion brand from Italy and was born in 2017 to provide an answer to the problem of overproduction in the clothing industry: mountains of unsold clothes destined for the incinerator, the result of an economic system based on quantity and not quality. From a successful crowdfunding Rifo quickly transformed into a sustainable clothing startup and grew constantly, until it closed two rounds of investments and now has a team of around 25 people. The products from Rifo are made by recycled materials.