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Published for HAY’s 20-year anniversary this autumn, Phaidon presents “HAY”, the first-ever book about our brand. 

“HAY is destined to be an important part of the modern design canon – not as the result of design theory or design thinking, but as a result of design doing.”
John Hoke III, Chief Design Officer, Nike

Published by Phaidon coinciding with HAY’s 20th anniversary, this inspiring book explores the brand’s origins and astronomical trajectory – starting back in 2002 when husband and wife Rolf and Mette Hay founded the company together; including collaborations with an ever-growing stable of brilliant international designers like Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien and GamFratesi, along with brands including COS, IKEA, and SONOS, among others; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct. Featuring a foreword by John Hoke, Chief Design Officer of Nike; 600+ images; interviews with key collaborators; and an illustrated timeline of key milestones and collaborations over the years. Editor: Kelsey Keith / Graphic Design: Clara von Zweigbergk / Contributors: Lucy Bourton, Duncan Riches, Emily Nathan, Tom Morris.